So, what if you have a great product/service and excellent content to supplement it? How will you bring the customers towards you? No one has time to read your huge literature and get convinced to try your product/service. This is the forte of copywriting!
Copywriting makes the consumer remember you! If your product is your coin, then content is one side and copywriting is the other side of it. Copywriting is creative writing that attracts customers towards your product in less words and innovative ways. Be it a jingle, funny rhyme, tag line, etc. innovation has no limits when it comes to copywriting. Many use the words ‘content writing’ and ‘copywriting’ interchangeably but they have distinct roles to play. Copywriting pulls a customer towards itself and makes him/her visit your web page or take a look at a product/service. Content writing takes it from there and tries to convince the customer to buy the product or at least try it. Copywriting can be considered as a specialised field within the broader umbrella of content writing. Content writing in its current form is bit newer on the scene, but copywriting has been around for a long time; as long as advertisement has been around.
So actually, what do copywriters do? Copywriting presents the face of the business to the customers. It is the job of the copywriters to ensure that they succinctly and creatively relay to the customers how great the product/brand is. Flamboyant promises, catchy one liners, feet tapping jingles, etc. makes a good advertisement and this is what copywriting does! It is job of copywriters to find ideas to market a product and attract people towards it.
So why do you need a copywriter? With so much competition around the globe, businesses need to rely on extensive marketing strategies to reach the consumer. The consumers are already being bombarded with plethora of choices and to reach them is becoming ever more difficult. Copywriting is one weapon that when used properly can make an everlasting impression on minds of consumers and make them remember you!