Content will take you from A to B.. Creative Content will take you everywhere.
– said by Einstein, altered by me 🙂

And that basically is the goal! To reach everywhere; every nook and corner, everyone’s’ heart, mind and soul, in every thought of every person. That is the aim; to be omnipresent! And only ‘creativity’ has that superpower, to make this possible. This is the basic premise on which creativity became a must-have entity in content writing.

Can you guess why we still remember some age-old ads of our childhood? Creative content makes people remember you. It etches your name and product in their mind forever. People are always in search of something interesting and new. With plenty of routine, boring stuff around, if they encounter anything exciting, they get fixated towards it and remember it.

Creativity in content guarantees people that you have something new and different to offer than others. People can even be ready to give a try to your product. This is monumental thing in a market that is otherwise so ruthless.

Creativity in content makes you talking point of people in their regular conversation. This spreads your brand name along with the trust that you must be good. One of the best examples are the zoozoo ads of Vodafone. All praised for the ads and all saw Vodafone in a new light.

Another covert agenda of creativity is to influence thought process. It tries to influence viewer’s mind so much so that his/her mind starts thinking in the way we want! For example, in India even now, instead of asking for mineral water bottle, people always ask for Bisleri (a brand of mineral water). Here the brand name became synonymous with the general product.

Routine stuff flushes off the memory too quickly and so nowadays everyone is trying to be creative. One who is non-creative won’t even earn a glance of the consumer. So, if you want to go places, be creative! And make sure that even with just a glance your audience falls in love with you!