And now you have reached a phase where you have everything set, but not much attention is paid towards you. There is meagre traffic to your website and that’s affecting your revenue/cause. So what’s next?

Don’t fret. Just relax and try the following to have a large or a steady stream of traffic on your website.

1. What’s your competition? – First step for corrective measures is to gauge the standard of competition. Be better than them.
2. Captivating content – Fill your website with varied content that keeps the viewer engrossed. Have a mix of alluring videos, images, catchy text, etc. Make the viewer lose themselves in the world created on your website.
3. Optimised content – Go with technical trend and be SEO-friendly. Focus on keywords and update content regularly. Make navigation easy and have enough internal links. Give plenty of easy social media sharing options.
4. Go crazy on social media for promotion and advertisement. It’s a tool that all are using and it gives rich dividends. If possible, explore paid advertising to get on top of search results. Try getting into people’s email inboxes too.
5. Targeted viewers – Understand the spectrum of your audience and have targeted promotion. This yields better results in limited resources.
6. Guest columns and blogs – Get industry doyens to write for your website. If not possible, try publishing their views from different sources on your site (with necessary permissions/citations).
7. Technical tactics – implement schema (micro-data) to let search engines easily index your page, analyse traffic data, make the site fast and responsive, focus on long-tail keywords, meta descriptions, etc.
8. Strike a conversation with viewers – Let viewers engage with you and comment on your content. Participate in various online forums to answer questions and promote yourself. Start a discussion forum on your site.
9. Attend seminars and conferences – Publish new researches, findings, reports and summaries of seminars and conferences related to your industry on your website. This attracts academicians, students as well as professionals.

So get started and try these to glue your readers to their seat your website.